Change is inevitable we see it in environment, social, economic and political scenarios...
Globalization refers to increasing global connectivity, integration & interdependence in the...
People are the biggest assets & hence the company should take good care of these...
Culture is the accumulated habits, attitudes, & beliefs of a group of people that define for them...
Innovation is the key driver for growth. The current scenario reflects the existence of hyper-competitive environments. Sources of competitive advantage are quickly copied; hence it becomes necessary for companies to successfully innovate on a continuous basis to sustain and grow profitably.
There are a large number of companies aspiring to do innovation. To meet the innovation objectives these companies put in a lot of hard work, however in many cases the net output in terms of direct (financial gain) and indirect (branding, social respect) are dismal. Why is this?
Satisfying people's aspirations through innovations.